Do you know what a business card is and what it is for?

If you already practice networking or already invest in your external communication with customers and partners, your answer should be yes.

But if not, continue reading this blog and we will explain everything you need to know about this tool.

The business card is a piece of paper or virtual file in which the professional groups the most relevant contact information, such as: email, phone, WhatsApp, social networks, address and among other data.

Check out some business card templates below and better understand their dynamics:

This tool itself can be used by many people and in many different ways. However, the main intention of this production is so that the professional, whether employed or owner of his own company, can promote his work to clients or potential business partners, in addition to strengthening connections in the corporate environment.

Networking can be practiced in different environments, such as: in the company itself, universities and workshops.

In this way, anyone in any environment can practice networking without any limitation to it.

The importance of the business card was due to the professional's need not only to share his contact with people with promising vision and performance, but also to strengthen his connection with them.

In other words, a professional who expands his field of view becomes close, whether he is already a connection or not.

In networking, we have two business card models: digital and printed.

Keep reading this post to better understand the difference between them.

With the development of the networking practice, some bottlenecks began to become quite apparent, especially when it comes to business cards.

As with any investment, whether personal or professional, you need to base your actions on data to have a better view of your return.

When bringing this condition to the world of networking, we are faced with a mass group that, for the most part, cannot validate their actions or even improve their communicative skills because they do not have access to information. It is the indispensable result of your networking.

This occurs mainly with professionals who make use of printed business cards.

Despite containing a quality in the card exchange experience, the printed business card is quite limited for other functions, making it often ineffective.

As it is not a tool linked to a virtual environment, the traditional model ends up not generating feedback from the networking practiced.

This generates to the bearer, a feeling of uncertainty and uselessness. It can worsen to the end of the networking practice by not only a professional, but a company as a whole.

This situation is aggravating for several reasons:

Precisely because there is no data to be analyzed, when there is no return, the professional will automatically look for defects in himself. But when we talk about printed materials, the reason is not the only one.

It turns out that many people who share their data by printed business card, are unable to return because of: discarding the card by mistake through the connection, mental confusion in the attempt to remember which professional the card belongs to, the need for an effort to be generated for a simple task, such as saving a contact, and among other reasons.

Thus, there may be a negative view of this practice to be reflected in two ways:

 Excessive and unnecessary spending on printed business cards to try to make up for this lack of return

 End of a professional's investment in networking.

However, ClickCard believes that neither suggestion is a solution but a problem.

Taking on the challenge, ClickCard decided to create a tool that would overcome all the bottlenecks mentioned above. That is: an application where professionals, in addition to creating their digital business card, can track all their sharing data, thus generating the return that networking practitioners haven't had for a long time.

Follow the blog to learn more about this digital solution.

After becoming aware of the defects that the printed business card incorporates, the entrepreneurs had to bring a solution to the job market that would cover all these negative points. Being them:

With the harm clarified, the creation of a key resolution began, which would carry as a fundamental value the practice of networking by the professional without any economic or accessibility limitation.

And so came the digital business card, which provides unlimited sharing by the cardholder, as well as giving them access to their card engagement in real time.

In general, the digital business card has the following benefits:

Digital wallet with automatic organization.

To better understand this evolution, let's go deeper to know all its benefits and disadvantages, in addition to knowing how ClickCard works with the newest networking tool: the digital business card.

To solve the problems found in the printed business card, it was necessary for ClickCard to find an economical, ecological and accessible solution. Thus, his challenge became: the construction of a tool that did not need paper printing to exist, in addition to being generated at low cost.

And so ClickCard generated its own digital business card.

The digital business card has the same values ​​as the printed business card. That is: it also aims to present the professional's information in a practical way, facilitating contact between them.

In addition to favoring the visualization of the digital card, the tool also allows quick and easy access by the receiver to the data presented. That is, in just one click, the receiver can call the professional, save the contact in the agenda or send an email.

The digital business card also allows that, if the receiver decides to leave it for later to record his contact, the card will have a photo, position, company recorded on the card so that he can more easily remember who it is, so that he is not completely subjected to your memory.

Just with the points already presented, we saw that the digital business card solved: the problem with discarding and saving cards manually; limited sharing via printed card; and access to the professional's means of contact.

To get an overview of ClickCard's digital business card, let's talk about its features:

With ClickCard, networking becomes cheaper and more sustainable, in addition to having an even greater reach than with traditional tools.

As it is a virtual tool, the digital card does not need to be printed and its properties are edited in the online environment. This results in savings on the part of the professional by not having to spend on changes and new prints, in addition to unlimited sharing of the same that does not need copies to be carried out.

But, for a better understanding, let's talk about each of these values and the functionalities that it is composed of.

By downloading the ClickCard application, the user will be able to create their digital business card. With it, it will be possible to attach contact information that he wants, such as: photo, name, position, social networks, cell phone, email and address.

The division of this information, in the app, is already pre-established so that the user has a practical architecture at hand.

Each card template has its own design, thus providing the user with variations that they may like.

In the Creator, in addition to adding your information, the professional can edit the visual identity of your card according to what you want.

After completing this step, if there is a change that needs to be made, the persona can edit it without any hindrance.

Editing is done by the application itself without generating any cost to the user. In addition, he will also be able to create for himself as many digital business cards as he wants.

If the professional decides to engage the ClickCard creative team to generate a card template that they want, their future edits will also be done through the app.

The difference is that the customer will have the choice of complete customization, such as: the choice of icons, typography and any other graphic element that he wants.

After creating a digital business card, the user has several ways to share it in the application. They are: custom link, QR Code and PDF.

To share it via a link, the user will only need to forward it via any digital media to the contact he wants. Your recipient will not need to be a ClickCard user to access it, as the link will take you to an external tab.

Even accessing the user's digital business card outside of the app, the receiver will be able to add it to their calendar and access their contact information in the same way.

If the connection wants, you can also respond to a FAQ informing the reason for your contact and who it is, to the owner.

This message is sent to the user's email so they can allow and contact the connection after being read.

The second way of sharing is done by QR Code.

This is one of the most used ways by users to share their digital card in person.

In the application itself, the user will have a QR Code for each card they obtain. To use it, he can send the QR Code by message or just expand it so that it can be read by someone up close.

Thus, as in the personalized link, the user will be forwarded to the card and will be able to contact or save it on their cell phone.

Sharing via PDF, on the other hand, is nothing more than sending the entire digital card to someone.

The person who receives the PDF will have the card in hand and will be able to contact the professional by clicking on their contact information.

These are the means of sharing that the ClickCard user has when forwarding their digital card to someone.

If your connection is also a ClickCard user, it will be able to find your card in the application itself by searching for your name.

In addition, ClickCard users can save contacts in the application itself through personalized search, close-up search and the printed business card scanner.

These results are automatically saved and organized in each user's Digital Wallet.

Want to know more? Access to learn more about this tool.

As mentioned earlier, user feedback is essential in networking. In this way, ClickCard created the Metrics tool that presents users with all the accesses that their card gets in real time.

The Metrics tool lets the user know when the card is accessed and what your visitors click on when viewing it.

The functionality is able to manage engagement as a whole. That is, regardless of the means the professional used to share his digital card, all the clicks he gets will be computed by the Metrics tool.

This data can be filtered by periods. If the user wants to know how much engagement they received in a particular day, week, month or year, they can obtain this data separately by specifying their date in the tool.

To learn more, visit more blogs about the app.

Now when making a digital business card, the ClickCard customer can also request an NFC card.

The NFC card was ClickCard's response to its customers' needs. With this solution, it seeks to bring the physical card experience back to networking, while still maintaining its values.

Make your networking digital and interactive with ClickCard

Have you noticed how easy it is to make payments via NFC? Notice how quick and easy this can be?

If I tell you that you can use the same method to share your digital business card, would you think that's possible?

In search of a sharing without any noise, the ClickCard team came together to bring its customers agility, experience and sustainability in a single product.

That's what you read. ClickCard now allows access to your digital business card through sharing via contact.

So now, when you purchase a digital business card, you can also have your NFC card.

“But what does ClickCard guarantee with this new way of sharing?”, you might ask yourself.

With the NFC card, we guarantee our customers a unique experience from the presentation of the physical card. With it, the owner can share his digital business card quickly, in addition to making a good impression with the quality of the card and its technologies.

Interested and want to know more about how it works? Keep reading the blog.

For you to better understand how far ClickCard has come, let's talk about the beginning of it all.

Over the course of corporate life, professionals saw the need to create a network of contacts in order to generate returns for business and even sales. With that, what we have today as a printed business card was created: a card where all the contact information of a professional is written, such as phone, email, address, company, name and position.

Ahead, it was necessary to disseminate several printed cards so that people could reach the right professionals to turn them into connections.

Over time, many began to realize that they did not have the return they expected from networking, leaving them unmotivated to invest in other copies of the card or even in the network itself.

However, when dealing with a printed business card, the negative result can be the result of several factors and not necessarily the professional, such as: loss of the card and its disposal by mistake.

What makes the investment, of the company or the professional, futile.

With this, the digital business card was created, which shares its owner's contact information with several people without the need to make copies of it.

The digital business card was an economical, ecological and efficient solution for everyone. Which makes it essential for networking today.

However, there are those who, despite having the digital business card and its tools at their disposal, miss the physical product, as they believe that having the material in hand, the experience is unique and invigorating, in addition to showing more formality.

Thus, the NFC card emerged as a networking tool.

The NFC card has become, in addition to a credit card, a business card.

The idea is that with it the owner can relive the experience of having the product in hand while networking, while ensuring the functionality of a digital business card.

In other words, NFC is a physical product with virtual functionalities.

Although printed, it is still possible to monitor and edit it just like a virtual card.

What's more, the NFC card makes sharing contact information even faster. Just bring it close to the recipient's cell phone and in a matter of seconds he will have his digital business card in his hands.

And the most fascinating: sharing via zoom occurs quickly and without any noise during the process.

This generates a good impression for both professionals (the sender and the receiver), in addition to making the experience even more pleasant, allowing a new contact attempt in the future.

Another point is that even if physical, the NFC card is still ecological because there is no need to make copies of it.

That is, you share your digital business card and still keep your physical card with you.

Liked? To learn more about our products, click here.

Because they are both physical cards, the traditional business card and the NFC card tend to be compared, even though they are two completely different products.

As previously mentioned, despite being used for the same purpose, the methodologies are different.

With the traditional business card, there is an excessive use of paper for its production. In addition to the expenditure of water to generate energy for the machines.

We at ClickCard are aware that around 420,000,000 tons of paper are produced annually worldwide and we are always looking for ecological resolutions that tend to lower this number.

That's why ClickCard sought a more viable and sustainable solution for networking that, in addition to helping the environment, prevents professionals from spending even more money by investing in papers that will be quickly discarded.

Despite being physical, the NFC card is an ecological option as it does not have to be printed several times, both for copies and for personalization.

As it is virtual, its properties can be edited online, without the need for the card to be redone.

That is, in addition to being ecological and economical, the NFC card is much more comprehensive than the traditional business card, giving more space for the owner to explore, edit and share it.

ClickCard's vision is to generate an ecological, economical and accessible solution for everyone.

In this way, the entry of the NFC card was another ClickCard alternative to improve its values ​​and its products.

After diagnosing in our customers the lack of a physical artifact as a support in networking, NFC was a solution that met all needs.

“But what are the first steps to have an NFC card with ClickCard?”, you might ask yourself.

To purchase your NFC card, simply contact the ClickCard team clarifying your objectives.

There is the possibility of purchasing an NFC card individually or together with a digital business card that gives you access to all the tools of the ClickCard app.

In it, you can create your digital business card, monitor your access, share it via QR Code or personalized link and even meet new professionals from a personalized survey or approach.

Want to know about our app and its benefits? Keep reading.

When making a business card, whatever model it is, its owner will automatically want to know about your engagement.

It is natural that when sharing your card, the professional is anxious about your return, in addition to wanting to know if your social networks and contact information have been accessed or saved.

As a result, ClickCard has developed a tool called “Metrics” for its users.

With it, the user can know how many hits his card had in a day, a week, a month or a year.

In this way, the owner has more autonomy and an analytical view of the network itself, knowing where people found their card and what they accessed when they had it in their hands.

This was a ClickCard solution provided to its users in order to get them out of the “guess” and assure them of their decisions through data.

In addition, when purchasing a digital business card with ClickCard, you not only have your product available virtually, but also saves contacts, scans other digital or printed cards and among other features.

Are you interested and want to know our application? Click here to access the Apple and Android store.

With the creation of a ClickCard, many of the limitations that the professional has with the traditional business card do not exist, such as: the money spent on excessive printing on copies, the lack of return on connections without a foundation and the risky sharing of the product. .

Unlike the physical card, all the personalization and sharing of a ClickCard is done by the app, without the user spending more for it.

In addition, now, in addition to the formalization of a digital business card, there is also the creation of your NFC card, which is based on the visual identity of the owner's company and their preferences.

In this way, for a good functioning of your network, having a ClickCard has become something essential.

To secure one for you, simply create your digital business card through the App or by contacting the ClickCard creative team.

Your NFC card can be generated according to the visual identity of your digital business card or other elements of your choice.

To make sure of these adjustments, it is only necessary for the professional to make the ClickCard team aware of the details that he intends to have on his physical card. In this way, a model will be made that best fits the customer's expectation.

To give you an idea of ​​what our cards are like, we present you with some models:

The NFC card provided by ClickCard is completely personalized. In it you can choose: material, color, typography, QR code and destination link.

These properties are configured according to files sent by the customer to the ClickCard creative team, as we base the art of the cards on their graphic elements and templates that come close to their expectations.

The idea is that: the color, material and printing quality are in accordance with the visual identity that the customer wants, as well as the customization of the QR Code that is engraved on it.

The intention is that when reading the QR Code or approaching the card to a cell phone, the person accesses the personalized link that ClickCard generates for its users.

In this way, the receiver has the possibility to save the contact of the professional or request the contact of the same when filling in an FAQ.

There is also the possibility for the customer to generate the NFC card with the link he wants.

That is, if the customer does not want to link his digital business card with his NFC card, but with some social network, he can do that.

The destination of the NFC card and its properties can be edited by the owner himself.

This is possible from a web panel where the customer can manage their settings and change them without having to contact the ClickCard team.

Manuals are also available to customers that they can consult to clear up their doubts or contact means to report any problems.

To purchase your NFC card, request a quote or learn more about our plans to hire them.

As one of its goals, ClickCard is constantly updating itself of the innovations that surround the market, in order to always generate the best networking tools for its users.

If you want to invest in your network of connections and still use strategic methodologies to increase it and to keep your contacts, stay on top of ClickCard's news and explore the best of its features.

With the ClickCard application, the user can create their own digital business card from a pre-formatted template.

That is, the user can customize photo, background, name, title, social networks, address and other personal information.

With this, after creating a card, he can have access to all the tools of the app, which are: the digital wallet, proximity search, personalized search, metrics, card scanner both digital and printed, QR Code reading and sharing, custom link and others.

To learn more about the ClickCard application, visit our blog or check out our pages and social networks.

If you would like to request a quote or contact us, just click here.

It is not new to know that digital business cards integrate much more than we think, but to enjoy all their advantages it is necessary not only to share them in person but also virtually.

Social networks and business cards are two distinct tools that together complement each other, that is, you can use digital media to give more emphasis to your card, as you can also use your card to give more credibility to your networks. This is because both have the same objective: to present the work of a professional in a practical way.

“But how should I act in my professional network with my business card?” you must ask yourself along the blog I will show you this. Follow below:

ClickCard facilitates the user's disclosure process through several sharing tools, they are: QR Code, personalized link, proximity search, personalized search by company, title, name, among others. But there are those that are conducive to helping them publish their card on their digital media. Find out more below.

For ClickCard users, the Offline and Online QR Codes, both personalized, are available for their digital cards. With them you can discreetly insert it in your posts, stories and direct responses, achieving a good impression for using current technologies, in addition to being visually pleasing. This method can spark curiosity in your target and instantly direct them to your digital business card.

As one of the means of sharing the ClickCard application, the user has access to the personalized link of his card which can be sent to any communication channel. In this way, it also becomes a tool that can be used on social media for professionals to share their means of contact.

In the case of the Personalized Link, it must be said that it is a little more specific than the QR Code. Therefore, it is suitable to use it in social media biographies, direct messages, broadcast lists and other sharing modes where images are not suitable, but the use of texts is welcome.

Through channels such as Gmail, which you can add attachments to messages, this opportunity can be taken advantage of to share your digital business card in full.

The sender can also make use of the PDF link and with a business card information, by clicking on the icon, the recipient has access to their contact information through the card's online view. The link can be added in the footer next to your signature or in other parts of the email that the sender prefers.

All sharing tools can be put to good use if used correctly. Analyze not only your communication channel, but also the way the content will be shared and see what is the best way to promote your digital business card.

All the means of disclosure presented can be obtained free of charge on the web, even if you are not a ClickCard user, the difference is that, for a better impression, we make these customized tools available.

One of the main challenges in social networks is to increase your engagement, however, unlike a personal profile, this view of the professional profile is somewhat different.

For example, in personal networks we tend to want to get more followers, but in a professional network this is not enough, because what really matters is your engagement. That is, the return that the user has from the published content.

Knowing this, to help us, Ivan Misner (American business consultant and precursor of BNI - Business Networking International) shared with Exame magazine some tips on how to network in networks and obtain positive results. Check out:

According to Ivan, it is essential for professionals to be clear about their objective, which is a necessity in the market in which they already work or want to work. But for both there are two different paths. If you want to grow in your current area, invest in contacts related to it. If you want to follow another path, your target audience should be people who are already in this market.

Thus, planning is necessary to reach professionals through networks when building your audience, and focus and aligned goals are necessary to attract them and generate good engagement (likes, comments, shares and contact initiatives).

In networking, it is necessary not only to know the professional, but also to maintain contact. So Arnaes advises, “Go to dinners, meetings and keep in touch with these people,” he says.

It is also important to participate in larger networking events or topics related to the area you want and share on your social network. It's important for your connections to know you're moving, as well as an opportunity to create special content for your social networks.

Did you get in touch with someone you thought was important for your career? Arneas suggested some methods of starting a conversation with her: “Forward a news item about the sector in which she works, say that reading it you remembered her and ask her what she thinks about the report”, he recommended.

Simple messages at the beginning are positive and important. You don't need to constantly send long and dense messages, but from time to time, reminders like these suggest an opening to a professional relationship that is strengthened by instigating it to be spontaneously remembered.

But watch out! Send personalized messages and not a text box to a bulk group. Personalized messages are important for your connections to feel important and unique in your schedule.

Keep your social network and contact network active, even when you don't need them. If you only move when it suits you, you are able to convey a negative image to your audience and connections. Make your networking a pivotal point in your routine, even if they are small appearances.

Generally, in social networks, networking is done between people and then between companies so that there is a strengthening of a bond. A strong professional bond is important, as it can be the key to the success of a business that you can represent in the future.

“It's a lot less about the self, and a lot more about the people around me. An exchange means that the relationship between people and companies needs to be positive for both sides.” Dany Carvalho, new CEO of Órbi Conecta, said in an interview for Exame magazine.

One of the CEO's tips is to invest in creating content for LinkedIn and show your connections what you have to offer. The administrator can become recognized by knowing how to use a simple tool: the hashtag.

The hashtags that should be used will depend on the area of ​​​​your interest and the people you want to reach. With a search on each social network, the administrator can find out which hashtags are trending and most likely to bring in return.

Search for keywords and then add to your content the ones that carry the most engagement. For a better idea of ​​other profiles that act in the same way, it is also advised to follow these hashtags and be on top of new content ideas to reach your audience.

A good way to communicate on social media is through clear language and authentic content. This can be present in all the means of communication that the networks make available, such as texts, images, videos, but it is also a language that, due to its lightness, can be shared on a daily basis.

It is necessary to explore all possibilities within the platform to create better relationships. Virtual interactions, especially in videos, strengthen your connections by creating affinity with the audience.

The idea is that, even in the virtual world, people will stop communicating through texts and start chatting by video calls. In networking, especially, it is a crucial point to bring intimacy and trust in relationships.

Dany Carvalho, CEO da Órbi Conecta | Como Cheguei Aqui #039

Not only on LinkedIn, but also on all social networks, it is necessary to keep the profile active and updated to have greater engagement. This is necessary, as its visibility and prominence among so many users can come from the consistency of its publications.

One of the important factors for a good impression is having personalized content. One of the impediments for many network professionals at this stage is the issue of creating a template.

But calm down. If you don't understand the design area, for this action you may be using the Canva platform. It practically and easily helps its users, even if they are not designers, to make beautiful pieces for their work.

Digital actions, contact initiatives and project sharing draw a lot of attention from LinkedIn users. Your connections show interest based on your skills, professional demeanor and enthusiasm for networking.

From your publications, your connections seek inspiration, ideas and even one more member for the team. So don't hide your skills without mentioning that it's a great way to show your potential to experts in your area.

The Instagram DM (direct chat) is one of the network's main tools for networking.

It can be used for the first contact you will have with your followers. It could be out of interest in some content posted in the feed or a response to your story (whichever is easier to happen, so be sure to post them).

Instagram is one of the most used networks today and it is very easy for you to meet people who are interested in your profile. “But how?”, you might ask yourself. To get this result you need to use the famous hashtags in your favor. Therefore, it is not enough just to use the most famous ones, you need to use keywords used by your target audience, and search for the most mentioned hashtags from them.

Reply to comments, follow back, be reciprocal with your followers' work. This can strengthen connections and create strong bonds with them.

One of the main tools of Facebook and LinkedIn for networking are groups and communities. In them you can share your projects, events, business cards and invitations to professional conversations.

With new Facebook updates, it has also become a professional tool, from the stage of getting a job to the goal of meeting more people in the area that interests you.

The groups have become a target for having a large number of people with the same profile and this facilitates the search for visibility. On Facebook, groups and hashtags help the user to get more return for their posts.

When creating a business card in the ClickCard app, you can add the social networks and platforms you want. In addition to having a card that adds up to make a good impression, its ways of sharing are personalized and unlimited.

As stated earlier, it is necessary to have lightness, clarity and authenticity when interacting on social networks. The ways to share your card respect all these principles with the help of ClickCard.

Having your content customized is something that will catch everyone's attention and, consequently, positive points with your connections. With ClickCard you modernize your networking, have access to your card engagement and share it through QR Code and personalized link.

ClickCard has produced all this so that you are successful and get a good first impression from the professionals you will contact.

Networking

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